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Hurtigruten Appoints Global Director, Charter & Incentive Sales

Robert Cao, Hurtigruten

WHY IT RATES: Cao has more than 30 years of sales experience, 20 of which have been within the cruise industry. —Janeen Christoff, TravelPulse Senior Writer

Hurtigruten, the world’s largest expedition cruise operator, has appointed Robert Cao as their new global director of charter and incentive sales. He is based in Miami and a member of the Americas’ leadership team, reporting through Hurtigruten Americas president, William Harber.

For Hurtigruten, Cao will oversee the successful sales and delivery of full-ship charters, as well as incentive programs and on-site corporate experiences on the company’s state-of-the-art expedition ships.


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Cao has over 30 years of sales experience, including 20 in the cruise industry, most recently from a successful career with prestigious Landry & Kling Global Cruise Events, true trailblazers and one of the world’s leading companies focusing on cruise industry meetings and events. He served in prior roles as charter, groups and incentive sales director U.S.A. for Club Med; as Mexico Country sales director for Club Med; and as international sales manager for NCL and Orient Lines.

“Robert is a global sales resource and we’re pleased to welcome him on board as Hurtigruten’s new global director. He brings incredible experience, creativity, and drive, and I’m excited to see how we can expand our charter and incentive business in collaboration with shipboard and shoreside teams,” notes William Harber.

Hurtigruten has 125 years of know-how and provides immersive experiences to some of the world’s most pristine and remote destinations, including Antarctica, Alaska, Arctic Canada and the Northwest Passage, Greenland, Iceland, Norway, Svalbard, and more. Among Hurtigruten’s many charter opportunities, three stand-out itineraries include the 10-day Svalbard Voyage–In the Realm of the Polar Bear, the nine-day West Coast Highlights–San Diego to Vancouver, and the eight-day Northeast U.S. and Atlantic Canada–Fall Foliage Discovery.

“Hurtigruten is the most innovative and experienced expedition cruise operator in the world. I’m thrilled to work with an organization that places such an emphasis on exploring new destinations aboard state-of-the-art vessels. This is the beginning of a great new adventure for me,” says Cao.

SOURCE: Hurtigruten press release.

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